Privacy Policy

Last updated: 9th July 2026

Who we are

This website is operated by MTC Transformations.

Our website address is: https://mtctransformations.com/

For privacy-related enquiries, you can contact us at: luke@mtctransformations.com

What personal data we collect and why we collect it

We only collect personal data where it is necessary to provide our services, respond to enquiries, improve the website, or meet our legal and security obligations.

Contact forms and enquiries

When you submit a form on our website, we may collect the information you provide, such as your:

  • name;
  • email address;
  • phone number, if provided;
  • message or enquiry details;
  • any other information you choose to submit.

We use this information to respond to your enquiry, provide information about our services, manage potential client relationships, and keep appropriate records of communication.

Form submissions may be sent to and stored in Brevo, which we use to manage enquiries, email communication, contact records, and related marketing or customer communication activity.

We will not sell your personal data.

Email marketing and updates

If you choose to subscribe to updates, download a resource, or opt in to receive marketing emails, we may use your name and email address to send relevant updates, offers, fitness content, or information about MTC Transformations.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email we send or by contacting us directly.

We use Brevo as our email and contact management provider. Brevo processes personal data in accordance with its own privacy and data protection terms.

Google Analytics

We use Google Analytics to understand how visitors use our website. This helps us improve the website, content, user experience, and marketing.

Google Analytics may collect information such as:

  • pages visited;
  • time spent on the website;
  • how visitors arrived at the website;
  • approximate location;
  • device, browser, and operating system information;
  • interactions with website content.

Google Analytics uses cookies and similar technologies to collect usage information. Google provides privacy controls for Analytics, including options to disable certain data collection features. Google also explains that its tags use cookies and identifiers to measure user interaction.

Where required, analytics cookies will only be used with your consent.

Comments

Comments are not currently a core feature of this website. If comments are enabled in the future, and you leave a comment, we may collect the data shown in the comments form, along with your IP address and browser user agent string to help detect spam.

If Gravatar is enabled, an anonymised string created from your email address may be provided to the Gravatar service to check whether you use it. The Gravatar privacy policy is available at: https://automattic.com/privacy/

After approval of your comment, your profile picture may be visible to the public in the context of your comment.

Media uploads

If you upload images to the website, you should avoid uploading images that contain embedded location data, such as EXIF GPS data. Visitors to the website may be able to download and extract location data from images displayed publicly on the website.

Most visitors will not be able to upload media to this website unless a specific upload form or account feature is provided.

Cookies

Cookies are small files stored on your device when you visit a website. We use cookies and similar technologies to help the website work properly, understand website performance, and improve user experience.

Cookies used on this website may include:

Essential cookies

These are required for the website to function properly. They may support security, page loading, form submission, cookie consent preferences, and WordPress functionality.

Analytics cookies

Analytics cookies help us understand how visitors use the website. We use Google Analytics for this purpose.

These cookies may collect information about your visit, such as pages viewed, traffic sources, device information, and browsing behaviour on the website.

WordPress cookies

If you visit a login page, WordPress may set a temporary cookie to check whether your browser accepts cookies. This cookie contains no personal data and is deleted when you close your browser.

If authorised users log in to the website, WordPress may set cookies to save login information and screen display preferences. Login cookies usually last for two days, and screen option cookies may last for up to one year. If “Remember Me” is selected, the login may persist for up to two weeks. When a user logs out, login cookies are removed.

If an authorised user edits or publishes content, an additional cookie may be saved in the browser. This cookie contains no personal data and simply records the post ID of the edited article. It usually expires after one day.

Managing cookies

You can control or delete cookies through your browser settings. You may also be shown a cookie banner or consent tool when visiting the website, allowing you to manage non-essential cookies.

Blocking some cookies may affect how the website works.

Embedded content from other websites

Pages on this website may include embedded content, such as videos, images, social media posts, maps, booking tools, or other third-party content.

Embedded content from other websites behaves in the same way as if you visited that external website directly. These third-party websites may collect data about you, use cookies, embed additional tracking, and monitor your interaction with the embedded content, especially if you have an account with that service and are logged in.

Who we share your data with

We may share personal data with trusted third-party service providers where necessary to operate the website and provide our services.

This may include:

  • Brevo, for form submissions, contact management, email communication, and marketing emails;
  • Google Analytics, for website analytics and performance measurement;
  • website hosting providers;
  • website maintenance, security, and backup providers;
  • professional advisers, where necessary;
  • legal or regulatory authorities, where required by law.

We only share personal data where there is a valid reason to do so.

How long we retain your data

We keep personal data only for as long as necessary for the purpose it was collected.

Contact form submissions and enquiry records may be kept for as long as needed to respond to your enquiry, manage our relationship with you, maintain business records, and meet legal or administrative requirements.

Email marketing records may be kept until you unsubscribe or ask us to delete your details, unless we need to keep limited information to maintain a suppression list and ensure we do not contact you again.

Analytics data is retained according to the settings configured in Google Analytics.

If comments are enabled, comments and their metadata may be retained indefinitely so that follow-up comments can be recognised and approved automatically instead of being held in a moderation queue.

For authorised users with website accounts, we store the personal information provided in their user profile. Users can see, edit, or delete their personal information at any time, except they cannot change their username. Website administrators can also see and edit that information.

Lawful basis for processing

Depending on the situation, we may process your personal data on the basis of:

  • your consent, for example where you opt in to receive marketing emails or accept analytics cookies;
  • legitimate interests, for example responding to enquiries, improving our website, and keeping the website secure;
  • contract, where processing is necessary to provide services you have requested;
  • legal obligation, where we need to keep records or comply with the law.

What rights you have over your data

Under UK data protection law, you may have the right to:

  • request access to the personal data we hold about you;
  • request correction of inaccurate or incomplete data;
  • request deletion of your personal data;
  • object to certain processing;
  • request restriction of processing;
  • request transfer of your data;
  • withdraw consent where processing is based on consent;
  • complain to the Information Commissioner’s Office.

To exercise your rights, contact us at: luke@mtctransformations.com

You can also contact the Information Commissioner’s Office at: https://ico.org.uk/

These rights may be subject to legal limits, for example where we need to keep certain information for administrative, legal, or security purposes.

Where your data is sent

Your personal data may be processed by service providers outside the UK or European Economic Area, including providers such as Google and Brevo.

Where data is transferred internationally, we rely on appropriate safeguards where required by data protection law.

Visitor comments, if enabled, may be checked through an automated spam detection service.

How we protect your data

We take reasonable steps to protect personal data from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

These measures may include secure hosting, access controls, website security tools, software updates, backups, and limiting access to personal data only to those who need it.

Changes to this privacy policy

We may update this privacy policy from time to time to reflect changes to the website, services, legal requirements, or how we process personal data.

The latest version will always be available on this page.